ARC International B2B Division - Worldwide leader in tailor made glassware solutions

Challenges facing the Press

• To win new clients and to increase client base's loyalty in a very competitive market where new media such as free newspapers and internet are emerging.

Success Stories

Your Challenges...

• To increase client base's loyalty
• How to incentivize your readers to buy your paper every day
• Win new clients
• To add a commercial activity
• To include an incentive gift
• Understand the logistical complexity of the operation

…Our solutions

ARC B2B offers you turn-key service:

1. Before the campaign begins:
   • Selection & development of a tableware product with a high perceived value
   • Exclusivity for the duration & geographical location                         
   • Management & quality control at 3 levels
   • Creation & production of sales communication tools
   • Putting in place the most suitable logistical solution
2. During campaign:
   • Compilation of weekly sales figures
   • Providing a level of stock appropriate for the campaign                   
   • Preparation of a mid-term campaign report
3. Post campaign
   • Analysis of results in terms of sales increase and turnover
   • Preparation of an end of campaign report