The Goal
The project started in June 2023Arc Customised Glass, in partnership with the agency LINK, has developed decorated collectable glasses for M&M’s, a well-known brand of the Mars group. The glasses are Concepto glasses from our collection that the client has chosen to decorate in the image of his brand and their M&M’s chocolate sweets. These glasses are distributed to the brand’s customers as gifts to reward them for their purchase.
The Project
Consulting
Accompanying and advising the client on the decorations to meet the specifications of the brand. A good exchange with the customer, who accepted our manufacturing constraints.
Decoration
Use of non-leading enamels and adaptation of the decoration to the customer's requirements. Our decoration teams have adapted the decoration to the complexity of the article to ensure its brilliance and the correct calibration of the colours.
Packaging
The items were repackaged in glass boxes with mismatched decorations.
A great collaboration with the LINK agency for the creation of M&M's glasses! It was one of my first projects and a great discovery. I can't wait to work with the agency again on future projects! Thomas Mouquet Marketing Manager
