The Goal
This project started in April 2019.For its customers, Burger King challenged Arc Customised Glass to imagine an original product : a flame-broiled glass, which required not only the contribution of the Arc design team to dream the design of the glass, but also of the R&D team to figure out its production. The customer was offered this unique glass upon purchase of a specific meal.
The project
Request for design
Our designers worked closely with the client to come up with the idea of a "toasted" glass, in order to bring real added value to the fast-food chain's communication campaign.
R&D
Our R&D team had to turn this idea of a twisted glass into reality without affecting its intrinsic quality.
Specific Packaging
We developed a litho packaging that met the customer's expectations in terms of logistics and aesthetics to optimize the overall perceived value of the glass.
This design perfectly met our client's communication objectives. It is a project we took pride in. Laurence Grave Key International Account Director
