PepsiCo

A multi-national company offering a complete range of food/beverage products, including brands such as Pepsi or Lipton Ice Tea.

The Goal

This project started in November 2020

We created glasses for PepsiCo with the theme of the UEFA Champions League for Italy. The objective was to offer them a glass that is serious and elegant, and that presents Pepsi as the official partner of the competition. The biggest challenge was to meet the customer’s delivery requirements. We went from the first sketches to delivery in 1 month, with glasses produced at the Arques site in France.

Product design

Our internal department worked on this glass to propose a serious and elegant design, which met the expectations of our client, but also those of the final consumer.

Production

This project was a challenge for us in terms of deadlines, since the customer wanted to be delivered very quickly, in December 2020: 1 month after the beginning of the project.

Marketing Support

Our Marketing department worked closely with the designers to understand the trends and opportunities that such a product could offer PepsiCo's clients, including working on their partnership with the soccer competition. This allowed our client to reap the benefits of this promotional investment.
It was the opportunity to open the customer's door. Marion Rolling GP IT&PS Buyer South West Europe

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