Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today.

The Goal

This project started in January 2019

Arc Customised Glass worked very hard with the company to come up with the new 1664 glass, with the aim of offering a shape that reveals all the aromas of this beer. From upfront study with the designer agency all through Arc supply chain, from Arc New Product Development and tooling expertise to reveal the embossed features and the refined print quality, we all managed to join forces to exalt in wonder the beauty and functionality of the new glass. The final touch of nucleation releases the expecting bubbling and foaming head building. For us, this project is a success because of the quality of the final product which perfectly met the customer’s expectations, and which will be sold throughout the world.

The project


We had to imagine a concept, in close collaboration with our client, to find together an idea that would be original and that would meet their expectations. The goal was to bring added value to their customers: to reveal all the aromas of 1664 beer.

Product design

The difficulty in this type of project is to succeed in proposing a decor that is worked out and original enough for the brand to be recognized at first glance. Our agency has surpassed itself to meet the expectations of the brand, so that it is really highlighted on this product.


We had to produce a lot of pieces to deliver them very quickly.

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