The GoalThis project started in 2022
Greene King has developed two new craft beers. The first is called Flint Eye, a refreshing lager (4.5%) and the second is Level Head, a session IPA (4%). These two beers were conceived in reference to two historical legends of Bury St Edmunds, the town where Greene King is located. It was therefore necessary to establish effective marketing around the two beers to reflect the history of the town through two beautiful beer glasses.