ASAHI EUROPE

Established in 2016, it is the European and International business of the Asahi Group Holdings.

The Goal

This project started in June 2021

ASAHI are supporting the F1 Grand Prix with the Peroni Libera 0% Beer and to support this drink, they have designed with Arc Customised Glass a beautiful Aston Martin glass which will be used at the races and also will be a gift with purchase. An exclusive innovation that we were proud to realize with Asahi.

The project

Consulting

We worked in collaboration with our customer to offer the best glassware solution for this marketing campaign thanks to our market expertise. Thanks to our 360° service, we offer the client a personalised and complete service in order to best meet their expectations.

Production

We had a very short delivery time for the finished glass, and we were able to meet the customer's expectations. In a short period of time, the customer has been offered a quality, tailor-made glass, in the image of the event he was supporting.

Packaging

We made the glass even more attractive with quality packaging to attract our customer's target audience. Packaging is very important at Arc Customised Glass, which is why we offer our customers the best solutions, adapted to their needs.
The beautifully designed glass encapsulates the passion, flair and determination of the F1 Grand Prix. Peroni Liberia 0.0% joining forces with Aston Martin at the F1 is an occasion to celebrate. Dominika Drvostepova Marketing Manager

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