Heineken

is an internationally known beer brand of the Dutch brewery group of the same name.

The Goal

This project started in September 2019.

Heineken asked us to create a glass decorated in the brand’s colours. To meet our client’s expectations, we imagined and created a product focusing on a design that would optimise the glass’ decoration area, so that the brand and its famous red star would become more visible, especially in bars.

The project

R&D

The R&D department had to imagine and propose a shape that was both original and optimised for the decor.

Decoration

The decor team offered the client an aesthetic and high perceived value decoration, using the screen-printing technique.

Request for design

Our designers worked with Heineken to come up with a design that highlights the red star and the client's name to be as visible as possible.

Production

Our production teams were able to meet the customer's expectations in terms of quality and delivery times.
A pretty, colourful and elegant product, allowing the brand to assert itself with its customers. Nathalie Avet Key International Account Sales Director

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