The Goal
This project started in September 2019.Heineken asked Arc Customised Glass to create a glass decorated in the brand’s colours. To meet our client’s expectations, we imagined and created a bespoke product focusing on a design that would optimise the glass’ decoration area, so that the brand and its famous red star would become more visible, especially in bars. We offered the client our 360° service in order to best accompany him in his project and meet his needs.
The project
R&D
Professionals of the R&D department had to imagine and propose a shape that was both original and optimised for the decor of this beer glass.
Decoration
The decor team offered the client an aesthetic and high perceived value decoration, using the screen-printing technique.
Request for design
Our designers worked with Heineken to come up with a design that highlights the red star and the client's name to be as visible as possible. A unique glass that reflects the brand's image.
Production
Our production teams were able to meet the customer's expectations in terms of quality and delivery times.
A pretty, colourful and elegant product, allowing the brand to assert itself with its customers. Nathalie Avet Key International Account Sales Director
