is an internationally known beer brand of the Dutch brewery group of the same name.

The Goal

This project started in September 2019.

Heineken asked Arc Customised Glass to create a glass decorated in the brand’s colours. To meet our client’s expectations, we imagined and created a bespoke product focusing on a design that would optimise the glass’ decoration area, so that the brand and its famous red star would become more visible, especially in bars. We offered the client our 360° service in order to best accompany him in his project and meet his needs.

The project


Professionals of the R&D department had to imagine and propose a shape that was both original and optimised for the decor of this beer glass.


The decor team offered the client an aesthetic and high perceived value decoration, using the screen-printing technique.

Request for design

Our designers worked with Heineken to come up with a design that highlights the red star and the client's name to be as visible as possible. A unique glass that reflects the brand's image.


Our production teams were able to meet the customer's expectations in terms of quality and delivery times.
A pretty, colourful and elegant product, allowing the brand to assert itself with its customers. Nathalie Avet Key International Account Sales Director

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