Asahi UK

Asahi UK Ltd is the UK and Ireland Subsidiary of Asahi Europe & International Ltd.

The Goal

This project started in March 2021.

Lions Rugby has announced a two-year partnership with Fuller’s London Pride. The agreement will see Fuller’s London Pride become the official beer of The British and Irish Lions continuing the brand’s long standing relationship with rugby. To support this partnership, the new glass designed by Arc Customised Glass is part of the Roar with Pride marketing campaign.The glass also has a QR code requested by the customer for the occasion.

The project


We offered different solutions to meet the client's expectations in terms of design and decoration while respecting the budget allocated to this marketing campaign. Our 360° service allowed us to accompany the client throughout his project in order to make it a success.


We were able to meet the customer's expectations in terms of the quality of the glass and meeting the required deadline.. This new glass contains a QR code to make it connected.

Chain supply & smaller carbon footprint

Arc Customised Glass offered cost-effective and environmentally friendly delivery to meet the needs of our customers and our values.
This glass has been designed to support the new partnership with the Lions Rugby Team. There is a QR Code on the glass which enables our customers to interact with us via games and VIP treats. Ben AISBITT Brand Manager

Dreaming of a similar project ?

Let's go!
Contact us

Similar projects


Tennent’s is a brewery based in Scotland, with a range of beer and cider drinks in their portfolio.


is one of the largest brewery and beverage group in Sweden.

Molson Coors

is a company in the United Kingdom that has been brewing beverages such as beer for several decades.