The GoalThis project started in March 2021.
Lions Rugby has announced a two-year partnership with Fuller’s London Pride. The agreement will see Fuller’s London Pride become the official beer of The British and Irish Lions continuing the brand’s long standing relationship with rugby. To support this partnership, the new glass designed by Arc Customised Glass is part of the Roar with Pride marketing campaign.The glass also has a QR code requested by the customer for the occasion.
Chain supply & smaller carbon footprint
This glass has been designed to support the new partnership with the Lions Rugby Team. There is a QR Code on the glass which enables our customers to interact with us via games and VIP treats. Ben AISBITT Brand Manager