The Goal
This project started in September 2019The company asked Arc Customised Glass to create a loyalty programme with our Luminarc storage boxes for Netto France. Netto shops decided to set up a loyalty promotion based on this practical everyday glass storage product. The operation was therefore developed in partnership with Brand Loyalty and organised from September 3 till December 29, 2019. The principle is simple: for every €10 of purchases, the customer receives a Luminarc sticker at checkout. After 20 stickers, the customer receives their glass box for only 1€. The models have been worked in such a way that it is possible to collect 7 different designs. The products were made using the press technique.
The project
Consulting
We supported Netto and Brand Loyalty to come up with a theme that would be a real solution to our clients' needs.
Production
A production that was very fast and efficient was able to be planned for in time to meet the deadlines of the customer.
Packaging
We made the storage box exclusive and unique by choosing a unique packaging and leaflet. Our creation department contributed to the packaging brief with a fresh and Made In France theme..
Marketing support
Our marketing department was able to comprehend Netto's target clientele to propose a Made in France theme that appealed to both Netto and its customer.
Getting professional quality photos of the whole range, to highlight the operation in store thanks to an appropriate communication. For this program, the whole range was shot in a professional studio in ARC France Julien Le Berre Photo and Video Studio Manager at ARC France
