Indomaret

One of the biggest chain of convenience stores in Indonesia with more than 10,000 outlets.

The Goal

This project started in June 2019.

They decided to call upon our services to create a loyalty programme for a national promotion in Indonesia.

The objective was to create a GWP loyalty programme to increase store traffic. We offered a large-scale production using the spinning technique, all produced on the AGC site (China).

The challenge was to respond to our client with our expertise and knowledge of the local market within a very short timeframe: we needed a product that represented quality to Indonesians, and that was pretty enough to make them want to own it. For the client, the most important thing was a product that was simple to put on the shelf.

The project

Request for design

With the help from the design team, we had to come up with a product that would appeal to the Indonesian population for daily consumption, under our Luminarc brand. We needed items that were both qualitative (microwave and dishwasher safety, etc.) and affordable. The challenge was taken up.

Production item

We were able to deliver the products in less than 4 weeks and therefore offered a quick response to meet the customer's needs, without compromising quality.

Specific packaging

We offered a different packaging to secure the transport of the products but also to make it easier to place them directly on the retail shelves.
This project allowed us to understand the appeal and relevance of our brand and to go the extra mile to meet the client's need for good solutions. John Ee Asean B2B Manager

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