Indomaret

One of the biggest chain of convenience stores in Indonesia with more than 10,000 outlets.

The Goal

This project started in September 2020.

The project was supposed to start in March 2020 and run until May, before Lebaran, one of the main public holidays in Indonesia. During this time, people usually celebrate with friends and family. Thanks to the success of the Opal promotion earlier, and the quick understanding of Indomaret customers’ needs, we decided to offer a storage solution. To meet the demand, we launched the Swing Pot which is threaded and airtight, allowing the snacks to be stored longer.

The project

Consulting

To create a great sense of ownership, we worked with them to come up with the ideal color for the lids and obtain a totally customized product for our customer.

Production

The biggest challenge was the pandemic, as order was confirmed just before the global outbreak. This slowed us down, but we were able to keep to the original dateline, as per our agreement. We delivered before the planned March 2020 promotion, even though they postponed it to September 2020.

Design

We offered the Swing Pot in 3 different sizes to match the different needs of the customers: 0,5L - 0,75L - 1L.
AGC was able to find solutions to the problems posed by the pandemic to meet the customer's needs. John Ee Asean B2B Manager

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